Squid Game Season 2 Marketing Analysis
Course: Marketing 1001-7
This presentation examines how Netflix promoted Squid Game Season 2 by building on the success of the first season. It highlights the use of teaser campaigns, celebrity and influencer appeal, strong social media activity, interactive fan experiences, and post-launch promotion to maintain global interest in the series.
Key Takeaways
- Understood how global brands create audience excitement before release
- Analyzed the role of social media and celebrity influence in marketing
- Learned how post-launch promotion helps keep a product relevant
